Released on = January 17, 2007, 7:40 am

Press Release Author = Dennes Sims

Industry = Media

Press Release Summary = OMAHA, NE-January 17, 2007-Dennes Sims, self-published
author of Laughable Nightmares and 101 Last Straws: When the Keys Drop, now provides
a hilariously visceral and cynical view on the world through the eyes of his comic
book character Johnny Heartless in the aptly titled Johnny Heartless, published in
conjunction with Lulu (www.lulu.com), the world's fastest-growing provider of
print-on-demand books.

Press Release Body = Johnny Heartless is a compilation of the comic strips Dennes
Sims has drawn over the years, with lively narrations by the author throughout.
Make no mistake. the language is harsh, the drawings start out crudely sketched, but
by the end of the book, the dark and cynical humor will have you laughing out loud.
Some of the pictures are double-take worthy.

Dennes Sims created the Johnny Heartless character in 1989, at the age of 19, while
sitting bored at work one snowy day, and continued to draw them at irregular
intervals through 2003. Still, he says, he intermittently draws an episode or two
just to keep in touch with the character. In late 2006, Dennes Sims finally began
compiling all of the episodes into a book form because of the many people who had
come to enjoy reading his creation. Now, Johnny Heartless is available for purchase
in hardcover or paperback at www.lulu.com/101LastStraws.

"It all started with a hat," said Dennes Sims. "I bought a nice looking fedora, and
people remarked that I looked like one of those old 1950's private eyes. I was
bored at work one day, and I started doodling this private eye comic strip
character. Johnny Heartless was born. I suppose my former bosses are finally going
to have proof that I was screwing off at work now. Shhhh.."

ABOUT AUTHOR
Dennes Sims is a self-published author, accomplished musician, and an artist. He
holds a B.S. in Electronics Engineering and completed a two year course in Graphic
Design and Commercial Art. He and his wife, along with their dog and two cats, live
outside of Omaha, Nebraska.

ABOUT LULU
Founded in 2002, Lulu is the world's fastest-growing print-on-demand marketplace for
digital do-it-yourselfers. Please see www.lulu.com for more information.





Web Site = http://www.lulu.com/101LastStraws

Contact Details = Sims, dennes@ix.netcom.com, 303-349-8322.